Headliners began in 2011 as an independent hat shop located in Japantown San Jose. Our 320sqft space became a go-to spot for locals to get headwear from various sports teams and streetwear brands. As business grew, we were able to expand our product line with apparel and other small accessories. Eventually we started to develop our own products. With the introduction of our HL Monogram and Paperboy logos, our custom New Era hats became a favorite item amongst our loyal customers. Our hats quickly gained merit with credible blogs and chat groups which helped spread awareness worldwide.

In September of 2018, we reopened our shop directly across the street from our former location. With 3 times the space, our new shop gives us the opportunity to grow alongside the demand for our products. As we shift our focus primarily on establishing our brand identity, we aim to continue delivering quality goods while expanding our loyal customer base.